With a unique combination of hardware and software, Ooluroo makes the world's place-based information visible for all. This project presented an unusual opportunity to design the product and brand identity simultaneously. Principal Designer on software, brand platform, brand identity, naming.
Ooluroo's product and brand were designed together as a fully-cohesive experience.
Extensive design research guided the decisions behind the design.
Ooluroo, an interactive device designed with hardware and software in tandem.
Interactive brand advertising.
Digital way-finding, a more engaging way to find what you're looking for.
Pixel icons were designed specifically to the resolution of the screens in the device, to be read in detail and clarity.
We were designing for an adventurer archetypal mindset. Our reference imagery guided decisions about how to articulate Ooluroo's identity.
Ooluroo is designed for delightful discovery. The brand identity was created to reflect this experience.
Ooluroo's brand essence.
Team: Sean Rhodes, Jonas Damon, Jessica Covi, Ron Rosenman, Alex Zack, Mayo Nissen, Kevin Rogers, Ahmad Saeed, Kenny Chui, Radis Jensethawat, Jim Casey, Andersen Miller, XY Feng, Nelson Wallace, Elizabeth Wood, John Leonard